The pricing environment has only gotten more complex today in an increasingly connected and mobile environment. Customers are demanding more, are lackluster and quickly changing consumer patterns and competition are only aggravating an already complex market.
Customer value perception
A customer's perception of the price is as important as the actual price. Companies should communicate well to customers how the prices of their products and services compare with those of those of their competitors, even if customers don't notice price changes separately.
Complex buying environment
Today's market demands many considerations when creating a price strategy. Pricing is one of the many factors which affect customers when making a purchase decision.
A diverse product offering creates Complementary, substitutability, and cannibalization effects. Having to address the price levels and sizes of different brands and packaging adds another layer of complexity
Margin erosion is one of the major challenges many organizations face without a central price optimization system
Excessive promotions and discount
A poorly executed promotion can have a long-term and short-term impact on the margin. A good promotional strategy is critical to an effective pricing strategy
Eye on your competition
An organization's pricing strategy should take into account competition pricing strategies. In addition to fulfilling the organization's goals, pricing solutions should follow industry trends.
We work with you to understand your brand strength, competitor landscape and most importantly your customer preferences so we can narrow this down to a science that will help you find the right price for your product—a price that maximizes value for customers and profit for you.
Ensure that a consistent pricing strategy is implemented from store-sKUs to the level of National Category for all pricing decisions
Develop a strong foundation based on accurate demand forecasts that express demand through not only pricing, but also all of the enterprise and market factors
Reduce cannibalization with a comprehensive analysis of cross-price elasticity and laddering across categories and SKUs
Promotion optimization enables organizations to enhance customer perceptions of value and price by implementing a cohesive and consistent pricing strategy
Determine the optimal pricing strategy by testing multiple strategies at your desired level of granularity
Real-time access to competitive prices to guarantee your pricing is optimized according to competitor pricing strategies.