Case Study Challenge As more and more retailers make the transition (or try to) from a product centric assortment strategy to a more customer centric strategy, they are still faced with many issues like determining the optimal product mix and inventory size. These issues become strategically important to solve as customers are always looking for… Continue reading Optimize assortment plans with systematic testing of localized assortment strategies
Case Study Marketing spend optimization and planning to drive brand / sales growth Challenge An increasingly competitive landscape with new forms of digital competition, changing demographics are presenting retail marketers with new challenges every day. To add to the complexity, a shift in media consumption has rendered traditional marketing channels less effective in reaching broader… Continue reading Marketing spend optimization and planning to drive brand / sales growth
Case Study Machine learning solution for real time fraud detection and verification Challenge In an increasing online world and many devices / channels for placing an order, customer fraud is becoming the biggest reason for margin erosion. In the last two years, online order fraud is growing twice the rate of online sales and the… Continue reading Machine learning solution for real time fraud detection and verification
Case Study Use machine learning to enable personalized targeting for customers Challenge Hyper-personalization is the first among them. He demands convenience and flexibility, and he expects to order from anywhere or any channel. He needs the offer, which fits exactly with him. Now Personalization isn’t a perk but a necessity; this is what is driving… Continue reading Use machine learning to enable personalized targeting for customers
Case Study Run centralized pricing strategies with real time offer optimization Challenge Retailers can feel overwhelmed as the market place is abundant with pricing products with all of them claiming to be built on AI framework. The reality is most of these solutions miss the mark and cannot mirror how customers, prices & brands interact… Continue reading Run centralized pricing strategies with real time offer optimization
Case Study Augmented intelligence to enable dynamic customer journey orchestration Challenge Many retailers are zeroing in on a strategy to better understand and map how customers use multiple channels to evaluate and purchase. Every purchase journey is unique and understanding today’s winding, end-to-end shopping journey is even challenging; now if a marketer has to orchestrate… Continue reading Augmented intelligence to enable dynamic customer journey orchestration
